{"id":369,"date":"2022-01-25T07:59:45","date_gmt":"2022-01-25T07:59:45","guid":{"rendered":"https:\/\/tivian.wpengine.com\/us\/?p=369"},"modified":"2023-10-13T09:45:56","modified_gmt":"2023-10-13T09:45:56","slug":"shrm-tivian-culturequest-coverage","status":"publish","type":"post","link":"https:\/\/www.tivian.com\/us\/shrm-tivian-culturequest-coverage\/","title":{"rendered":"SHRM Tivian CultureQuest Coverage"},"content":{"rendered":"<div class=\"lg:w-3\/12 pt-25 lg:pt-0 order-last lg:order-first\"><\/div>\n<div class=\"lg:w-8\/12\">\n<h2 class=\"text-30 lg:text-42 mb-10\">How One Company Deploys \u2018Experience Data\u2019 to Promote Diversity Initiatives<\/h2>\n<p>Software company aims to change corporate culture by gathering, analyzing employee feedback<\/p>\n<p><a href=\"https:\/\/www.shrm.org\/ResourcesAndTools\/hr-topics\/behavioral-competencies\/Pages\/Viewpoint-How-One-Company-Deploys-Experience-Data-to-Promote-Diversity-Initiatives.aspx?utm_source=marketo&amp;utm_medium=email&amp;utm_campaign=editorial~Certification%20Update~NL_2021-6-17_Certification-Update&amp;linktext=Viewpoint-How-One-Company-Deploys-Experience-Data-to-Promote-Diversity-Initiatives&amp;mkt_tok=ODIzLVRXUy05ODQAAAF9ub8FeFuAzC1U5uEB683fS2msMtkOV_xONQ1roEkIDuNyXdJuL7U5gDyzQBN40SkIYUngQR9i-ou-aPHbXIU\">Originally published in the June 2021 SHRM Certification Newsletter<\/a><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>Mention \u201cemployee experience\u201d to an HR professional and they\u2019ll probably think of how many years on the job qualifies an applicant for a position. But the term also refers to the experience of\u00a0<em>being<\/em>\u00a0an employee, something that can be measured and analyzed for purposes other than hiring. That data can guide the development and implementation of diversity, equity and inclusion (DEI) initiatives in the workplace.<\/p>\n<p>Organizations identify, assess and improve experiences by using\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Experience_management#:~:text=Experience%20management%20is%20an%20effort,suppliers%2C%20employees%2C%20and%20shareholders\">experience management<\/a>, a practice that emerged in the 1990s. Employee experiences\u2014as well as customer, brand and product experiences\u2014have economic value and create a competitive advantage. Organizations that once collected only operational data now also collect experience data. Experience management platforms automate this process.<\/p>\n<p>CultureQuest is one such platform\u2014an online tool for DEI assessment, management and improvement. A product of software company\u00a0<a href=\"http:\/\/www.tivian.com\/\">Tivian Inc.<\/a>\u00a0(formerly Questback), CultureQuest came to the attention of SHRM researchers in 2019, when it was successfully deployed in the UK by a large government agency seeking to address persistent gender, ethnic and disability inequalities in its workplaces. The agency used the tool to collect employee experience data in order to measure the behavioral and cultural factors that were influencing organizational and individual decisions, operations and expectations. Tivian\u2019s assessment of this data, when combined with HRIS data, provided the objective evidence that enabled the agency\u2019s HR and DEI departments to make needed changes.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"text-30 lg:text-42 mb-10\">Not Your Standard Employee Survey<\/h2>\n<p>Andrew Cocks, the London-based assessment psychologist who designed CultureQuest, said the platform works by gathering employee feedback from across an organization, interpreting this experience data, presenting the findings to leadership and employees, and \u201cactively involving everyone in the improvement process.\u201d The nature of the information that the tool solicits differentiates it from standard workforce surveys. \u201cCultureQuest focuses on collective behaviors and the shared assumptions that drive them, which usually operate at an unconscious level,\u201d Cocks said. \u201cBringing these behaviors and assumptions into the collective consciousness allows them to be addressed in a purposeful way.\u201d<\/p>\n<p>Tivian\u2019s platform can \u201cpredict real-world outcomes like gender and ethnicity pay gaps and minority group representation,\u201d Cocks said. \u201cTraditional employee survey questions show no such predictive power and in many cases are actually misleading.\u201d The slow pace of progress in changing corporate culture, he said, \u201cis largely due to a failure to go beyond these surface-level employee attitudes.\u201d This failure is compounded, Cocks continued, \u201cby the fact that responsibility for driving change has rested solely with leadership, rather than being devolved to employees at all levels.\u201d<\/p>\n<p>Cocks represents \u201cthe voice of the employee\u201d as Tivian\u2019s resident subject matter expert. \u201cWhat really sets CultureQuest apart,\u201d he said, \u201care the resources it provides to managers and team members to create an inclusive environment.\u201d This support enables and rewards \u201cbehaviors that connote an inclusive culture\u2014such as giving and receiving open feedback, risk-taking to innovate, and being held accountable.\u201d Suggestions for improvement are continuously gathered and evaluated through \u201calways on\u201d online feedback systems and best-practices exchanges. This way, Cocks said, \u201cthe process of developing an inclusive culture is by its very nature inclusive and democratized. As it is expressed in terms of tangible behaviors, culture is demystified for all employees.\u201d<\/p>\n<p><em>Diversity &amp; Inclusion<\/em>\u00a0is a functional area described in the\u00a0<a href=\"https:\/\/www.shrm.org\/certification\/recertification\/Documents\/18-1534%202019%20BoCK_WEB.pdf\">SHRM Body of Competency and Knowledge<\/a>\u00a0(SHRM BoCK) (part of the\u00a0<em>HR Expertise<\/em>\u00a0technical competency), and CultureQuest obviously complements this provision. The Tivian tool also supports the BoCK\u2019s\u00a0<em>Employee Engagement &amp; Retention<\/em>\u00a0function, Cocks noted, by \u201cactively involving employees in the process of culture change and continuous improvement,\u201d which builds loyalty. The data that CultureQuest gathers and analyzes \u201chelps identify the key drivers of churn and allows the development of predictive models of employee turnover,\u201d he said, so that those at particular risk of leaving\u2014such as high performers, minority groups or those in specialist roles\u2014can be targeted with specific retention strategies.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"text-30 lg:text-42 mb-10\">Behavioral Competencies Complemented<\/h2>\n<p>Cocks explained that several behavioral competencies described in the BoCK are also supported by CultureQuest:<\/p>\n<p><em>Critical Evaluation<\/em>. The tool collects qualitative and quantitative data that HR can use to make evidence-based decisions and track the efficacy of their execution. \u201cData can be merged with existing data sources,\u201d Cocks said. \u201cFor example, CultureQuest\u2019s online interactive reporting dashboards can integrate employee feedback, diversity metrics and HRIS data to provide a complete picture of the organization\u2019s culture.\u201d<\/p>\n<p><em>Communication<\/em>. The all-way exchange of information promoted by CultureQuest helps develop \u201ca culture of open feedback via online communication channels, focused team conversations, mechanisms for idea generation, best-practices exchanges\u201d and other modes.<\/p>\n<p><em>Ethical Practice<\/em><strong>. \u201c<\/strong>By focusing on behaviors,\u201d Cocks said, \u201cCultureQuest clearly defines in measurable terms what is acceptable or unacceptable within an inclusive culture. As a result, everyone can be held accountable for upholding the highest ethical standards.\u201d<\/p>\n<p><em>Leadership &amp; Navigation<\/em>. \u201cMaking behaviors tangible provides a consistent and well-defined focus for change across the organization,\u201d Cocks said.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"text-30 lg:text-42 mb-10\">On a Mission to Change the Culture<\/h2>\n<p>Tivian is \u201con a mission\u201d to change corporate culture by providing comprehensive DEI solutions, said CEO Frank M\u00f8llerop. Inequalities cannot be addressed and corrected \u201cunless we start changing the company cultures and the unconscious biases that exist in all organizations,\u201d he said. \u201cTarget-setting and affirmative action can help, but they do nothing to address the root causes of inequality deeply ingrained in corporate culture. Good intentions and reassuring words are not enough.\u201d<\/p>\n<p>A DEI-based organizational culture \u201cwill drive innovation, employee experience, and better integrity, impacting customer experience and financial strength,\u201d M\u00f8llerop said. A diverse, equitable, inclusive workplace is \u201ca prerequisite\u201d for corporate effectiveness and high performance. \u201cThe financial markets have recognized the importance of DEI,\u201d M\u00f8llerop said. Companies risk \u201cincreased capital costs unless they get their house in order with a sustainable governance model,\u201d he said, echoing another CEO\u2019s recent statement.<\/p>\n<p>\u201cThe business case for a governance-risk-compliance approach based on inclusive corporate cultures has never been clearer,\u201d M\u00f8llerop said.<\/p>\n<p><em>Rena Gorlin, J.D., is an independent writer and editor based in Washington, D.C.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Tivian<\/strong><\/p>\n<p>Through advanced analytics and cutting-edge AI technology, Tivian helps great organizations capture and harness experience data to drive business listening, deeper insights, and better decision making. Tivian\u2019s intelligent experience management platform increases corporate effectiveness and enables a smarter business world, empowered by insight. Built on 20 years of experience in enterprise feedback management, Tivian provides over 400 customers in 35 countries with the ability to take action and achieve their objectives. For more information, please visit\u00a0<a href=\"http:\/\/www.tivian.com\/\">www.tivian.com<\/a>\u00a0or follow us on\u00a0<a href=\"https:\/\/twitter.com\/tivianglobal\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/tivianglobal\">Facebook<\/a>, or\u00a0<a href=\"http:\/\/www.linkedin.com\/company\/tivian\">LinkedIn<\/a>.<\/p>\n<p>Contact:\u00a0<a href=\"mailto:press@tivian.com\">press@tivian.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How One Company Deploys \u2018Experience Data\u2019 to Promote Diversity Initiatives Software company aims to change corporate culture by gathering, analyzing employee feedback Originally published in the June 2021 SHRM Certification Newsletter \u00a0 Mention \u201cemployee experience\u201d to an HR professional and they\u2019ll probably think of how many years on the job qualifies an applicant for a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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