On November 4, 2021, Tivian\u00a0announced its strategic acquisition\u00a0of GuideSpark. Tivian is regarded as the leader in employee experience management, while GuideSpark is the pioneer in workforce change communications.\u00a0These organizations offer revolutionary integrations that aim to help employees, HR managers, and business leaders with their respective workforce initiatives and business transformation.<\/p>\n
With the acquisition, the organizations will provide comprehensive, synthesized, and tailor-fit services that drive change, performance, and results.\u00a0Guided by experience and feedback, both Tivian and GuideSpark are looking to integrate revolutionary strategies and organizational successes for a more proactive and dynamic employee experience.<\/p>\n
With this groundbreaking news, what can HR managers, business leaders, and employees look forward to? Let\u2019s discover the unique, progressive, and effective strategies that both Tivian and GuideSpark provide to understand what\u2019s coming next.<\/p>\n
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\u201cThe winners of tomorrow will be the companies that bring personalized communications to their workforce with a focus on improving their experience,\u201d said Frank M\u00f8llerop, CEO of Tivian, on the acquisition. \u201cEffective employee communication is a prerequisite for corporate effectiveness in any company, which is why we\u2019ve created an end-to-end solution that brings customer marketing technology principles to HR.\u201d<\/p>\n
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We\u2019ve highlighted one of the most successful integrations Tivian has championed to date that led to diverse, long-lasting, and effective results.<\/p>\n
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As the times continue to shift and the conventional workplace continues to transform, the battles for racial and gender disparities persist. Despite the various initiatives undertaken by the National Health Service (NHS), absorption of such values doesn\u2019t seem to penetrate senior levels, which reported a mean gender pay gap of over 30%.<\/p>\n
The\u00a0purpose of Tivian\u2019s research\u00a0was to provide actionable insights into cultural factors that contribute to inequality, under-representation of women, and pay gaps of women and Black, Asian, and minority ethnic (BAME) employees at the senior level.\u00a0The assessment shined a light on equality expectations that are not being met, and showed inconsistency with figures from the same employment sectors. Results also determined that only 34% of men and 38% of women on the NHS staff are \u201cfully committed to equal opportunity for all staff.\u201d<\/p>\n
Aside from these figures, respondents also identified which traits should be most valued for them to be able to perform optimally. These traits \u2013 compassion, open-mindedness, and empathy \u2013 are focused on inclusivity.<\/p>\n
Before taking any action, Tivian suggested the NHS address the problems identified in the research, including constant scrutiny of the procedures and decisions involved in recruitment, promotion, and performance management.\u00a0Tone and language across organizational materials related to recruitment, competency assessment and frameworks, career development, and performance management will also be evaluated, with the aim of eliminating gender bias rooted in unstructured and informal recruitment assessment and procedures. Ultimately, the implementation of best practices and managers\u2019 commitment to talent management must go hand-in-hand\u00a0to achieve long-lasting results and workplace transformation.<\/p>\n
Using the data gathered from clients, Tivian focuses their efforts in improving the employee experience in relation to diversity and inclusion, employee engagement, and employee touchpoints.\u00a0They recommend that organizations examine and address collective traits in order to build an inclusive company culture that eradicates inequality and unconscious bias.<\/p>\n
In addition, integrating a focus on employee experience will empower employee performance, resulting in improved organizational achievements. Employee engagement should monitor, analyze, and provide an avenue for improvement in mobilizing the organizational workforce. Similarly, companies can prioritize improving employee engagement by identifying employee touchpoints, wherein each employee places value on the most important area of their employee journey \u2013\u00a0\u00a0from hiring and onboarding to promotions and exit. Once this data is collected, organizations can map out employee touchpoints to strategize what can be improved for a more comprehensive experience.<\/p>\n
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\u201cThe rapid acceleration of digital transformation and the shift to remote work over the last few years has created an overwhelming amount of employee communications and noise,\u201d said Keith Kitani, former CEO of GuideSpark.\u00a0\u201cEmployees are struggling to keep up and stay engaged, which is why it is vital to deliver effective, relevant, and well-timed messages that drive the right behavior. By combining communication with Tivian\u2019s experience platform, we will provide the first 360-degree employee solution that enables HR organizations to drive real business outcomes.\u201d<\/p>\n
Take a look at how GuideSpark has revolutionized the employee experience by working with global and domestic businesses to create unique, results-oriented, and diverse communication strategies.<\/p>\n
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