Since disrupting the online retail sector over a quarter of a century ago, Boden has grown to become a fashion tour de force, providing vibrancy, colour, and quality. Starting life as a catalogue business focused on customer excellence and experience, Boden has since expanded online and into physical shops in the UK and further afield, including China, Germany, and the United States.
Being online first means that Boden is no stranger to online pressures, used to shape-shifting to remain in vogue. However, when it comes to customers, that’s a pressure that never lets up. Staying laser-focused on delivering better products and better customer experience than the competition requires a knack for getting inside the customer’s head.